HIV used to be a death sentence—and for many, it still is. The Centers for Disease Control and Prevention (CDC) reports that race and ethnicity have an effect on prevention and management of HIV/AIDS. Over the years, outreach campaigns have been essential to reducing such barriers as stigma and supporting the men and women who are at risk of HIV/AIDS or who are living with it.
The National Latino AIDS Awareness Day (NLAAD) on October 15 is a way to raise awareness of HIV in Latinx communities, including testing, prevention, and education. Stigma is a difficult barrier, which is part of what’s fueling NLAAD.
CHWTraining has educated people across the country and distributed resources to help health workers run successful awareness and outreach campaigns since developing HIV/AIDS: Supporting Community Members. Here are 7 free outreach tools and resources (in English and Spanish) that will help you and your team support National Latino AIDS Awareness Day on October 15 and all year around.
When your team is ready to support community members with HIV and needs some help in outreach skills and community engagement techniques, contact CHWTraining for education.
1. Expanding Your Reach To End the HIV Epidemic: Community Engagement Toolkit (PDF), Minority AIDS Council
This in-depth toolkit is a step-by-step process for building and launching a community engagement program for reducing HIV in communities. This toolkit is for program coordinators or administrators rather than CHWs working alone, but it’s still a great educational tool loaded with ideas and examples. Anyone can review “Principles for Community Engagement” or templates for surveys and assessments. Many examples of projects targeting Latino communities.
2. Blueprint For Improving Hiv/Std Prevention And Care Outcomes For Black And Latino Gay Men, NASTAD (National Alliance of State and Territorial AIDS Directors)
This downloadable toolkit zeroes in on one of the toughest areas of HIV prevention there is, especially in the Latino community: stigma. Stigma is an especially dangerous barrier because it stops people from taking action to protect themselves, get tested or get treated. The document helpfully talks about stigma and includes reflective questions that help guide administrators through setting up an HIV and STD outreach program to target the area. The “Recommended Steps for Removing Stigma from Public Health Practice” is a helpful guide to drive a campaign and offer services.
3. We Are Family or Somos Familia, Greater Than AIDS
Language: English and Spanish
Greater Than AIDS offers several documentaries in both English and Spanish that address relationships for Latinos living with HIV. Share these videos with clients and partners to show how important social support is for people with HIV. Strong support networks make it more likely that people will seek care and stick to treatment programs. Greater Than also offers community toolkits for on-the-ground outreach.
4. You Know Different Social Marketing Campaign Toolkit (PDF), The National Youth Advocacy Coalition
This toolkit is made especially for anyone looking to use social marketing as an outreach strategy to encourage youth HIV testing. It is intended to help organizations plan and carry out the You Know Different social marketing campaign. That aims to boost counseling, testing, and referral services among and sexual minority youth of color aged 13–24. It’s incredibly detailed and useful with key messages that are useful in any campaign.
5. Detengamos Juntos el VIH, CDC
This web-based guide provides case studies with sample scripts to deal with the stigma around HIV and Latinos. It’s part of a larger campaign to address HIV. This short section is immediately useful for anyone who engages with clients in various situations.
6. Campanas para la movilizacion social (PDF), Ingeniería sin Fronteras Asociación para el Desarrollo
This Spanish social mobilization tool is made as a how-to guide for outreach in various sectors. It carefully plots out each step to creating and executing any outreach campaign, including several examples for HIV/AIDS campaigns. At 200 pages, it’s a weighty resource, but it’s a useful tool for engaging Spanish-speaking audiences.
7. Latinx People, The Body
The Body is an outstanding resource for HIV/AIDS education. This collection of stories, news and reports on Latino populations dealing with HIV is inspirational and useful. For example, a story on HIV in Orange County, California, provides a snapshot about the LGBTQ-focused preventive and primary care organization and how they’re fighting diseases such as HIV/AIDS. Another story “Fighting a Rising HIV Epidemic Among Latino Gay and Bisexual Men in Phoenix” is loaded with personal stories.