7 Outreach **Resources **for National Latinx AIDS Awareness Day.

[Lee este artículo en español aquí.]

HIV used to be a death sentence—and for many, it still is. The Centers for Disease Control and Prevention (CDC) reports that race and ethnicity have an effect on prevention and management of HIV/AIDS. Over the years, outreach campaigns have been essential to reducing such barriers as stigma and supporting the men and women who are at risk of HIV/AIDS or who are living with it.

The National Latino AIDS Awareness Day (NLAAD) on October 15 is a way to raise awareness of HIV in Latinx communities, including testing, prevention, and education. Stigma is a difficult barrier, which is part of what’s fueling NLAAD.

CHWTraining has educated people across the country and distributed resources to help health workers run successful awareness and outreach campaigns since developing HIV/AIDS: Supporting Community Members. Here are 7 free outreach tools and resources (in English and Spanish) that will help you and your team support National Latino AIDS Awareness Day on October 15 and all year around.

When your team is ready to support community members with HIV and needs some help in outreach skills and community engagement techniques, contact CHWTraining for education.

1. Expanding Your Reach To End the HIV Epidemic: Community Engagement Toolkit (PDF), Minority AIDS Council

Language: English

This in-depth toolkit is a step-by-step process for building and launching a community engagement program for reducing HIV in communities. This toolkit is for program coordinators or administrators rather than CHWs working alone, but it’s still a great educational tool loaded with ideas and examples. Anyone can review “Principles for Community Engagement” or templates for surveys and assessments. Many examples of projects targeting Latino communities.

2. Blueprint For Improving Hiv/Std Prevention And Care Outcomes For Black And Latino Gay Men, NASTAD (National Alliance of State and Territorial AIDS Directors)

Language: English

This downloadable toolkit zeroes in on one of the toughest areas of HIV prevention there is, especially in the Latino community: stigma. Stigma is an especially dangerous barrier because it stops people from taking action to protect themselves, get tested or get treated. The document helpfully talks about stigma and includes reflective questions that help guide administrators through setting up an HIV and STD outreach program to target the area. The “Recommended Steps for Removing Stigma from Public Health Practice” is a helpful guide to drive a campaign and offer services.

3. We Are Family or Somos Familia, Greater Than AIDS

Language: English and Spanish

Greater Than AIDS offers several documentaries in both English and Spanish that address relationships for Latinos living with HIV. Share these videos with clients and partners to show how important social support is for people with HIV. Strong support networks make it more likely that people will seek care and stick to treatment programs. Greater Than also offers community toolkits for on-the-ground outreach.

4. You Know Different Social Marketing Campaign Toolkit (PDF), The National Youth Advocacy Coalition

Language: English

This toolkit is made especially for anyone looking to use social marketing as an outreach strategy to encourage youth HIV testing. It is intended to help organizations plan and carry out the You Know Different social marketing campaign. That aims to boost counseling, testing, and referral services among and sexual minority youth of color aged 13–24. It’s incredibly detailed and useful with key messages that are useful in any campaign.

5. Detengamos Juntos el VIH, CDC

Language: Spanish

This web-based guide provides case studies with sample scripts to deal with the stigma around HIV and Latinos. It’s part of a larger campaign to address HIV. This short section is immediately useful for anyone who engages with clients in various situations.

6. Campanas para la movilizacion social (PDF), Ingeniería sin Fronteras Asociación para el Desarrollo

Language: Spanish

This Spanish social mobilization tool is made as a how-to guide for outreach in various sectors. It carefully plots out each step to creating and executing any outreach campaign, including several examples for HIV/AIDS campaigns. At 200 pages, it’s a weighty resource, but it’s a useful tool for engaging Spanish-speaking audiences.

7. Latinx People, The Body

Language: English

The Body is an outstanding resource for HIV/AIDS education. This collection of stories, news and reports on Latino populations dealing with HIV is inspirational and useful. For example, a story on HIV in Orange County, California, provides a snapshot about the LGBTQ-focused preventive and primary care organization and how they’re fighting diseases such as HIV/AIDS. Another story “Fighting a Rising HIV Epidemic Among Latino Gay and Bisexual Men in Phoenix” is loaded with personal stories.

7 Recursos de Proyección Comunitaria para el Día de Concientización Latinx sobre el SIDA

[Read this post in English.]

El contagio por VIH solía ser una sentencia de muerte, y para muchos aún lo es. El Centro para el Control y prevención de Enfermedades Infecciosas (CDC) reporta que la raza y etnicidad tienen repercusiones sobre la prevención y manejo del VIH/SIDA.

El Día Nacional Latino para la Concientización del Sida (NLAAD), celebrado cada 15 de octubre, es una manera de despertar conciencia sobre el VIH en comunidades latinxs, incluyendo información sobre pruebas, prevención y educación al respecto.

Desde el desarrollo de Sida/VIH: Apoyando a los Miembros de la Comunidad, Talance ha educado a personas de todo el país y distribuido recursos para ayudar a que los trabajadores de salud comunitarios puedan llevar a cabo campañas de información y concientización exitosas. Contáctanos para saber más de nuestros servicios.

Para apoyar el Día Nacional Latino para la Concientización del Sida, aquí les mostramos 7 recursos (En inglés y en español) que le ayudarán a usted y su equipo a manejar la enfermedad en su comunidad.

1. Expandiendo tu alcance para terminar la epidemia de VIH: Kit de Herramientas para Involucrar a la Comunidad (PDF), Minority AIDS Council

Expandiendo tu alcance para terminar la epidemia de VIH: Kit de Herramientas para Involucrar a la Comunidad

Idioma: Inglés

Este completo juego de herramientas constituye un proceso paso a paso para elaborar y llevar a cabo un programa de integración comunitaria para reducir el VIH en una población. Está dirigido a coordinadores y administradores de los programas más que para los trabajadores comunitarios en sí, pero es una excelente herramienta educacional llena de ideas y ejemplos. Todos pueden aprender de “Principios para la Integración de la Comunidad” o los modelos para encuestas y listas de cotejo. También incluye muchos proyectos de ejemplo que tienen como objetivo comunidades latinas.

2. Plan de Acción para mejorar los resultados de la Prevención y Cuidado del VIH/ETS para Hombres Gay Latinos y Afroamericanos NASTAD (National Alliance of State and Territorial AIDS Directors)

Plan de Acción para mejorar los resultados de la Prevención y Cuidado del VIH/ETS para Hombres Gay Latinos y Afroamericanos

Idioma: Inglés

Este kit descargable se enfoca en uno de los puntos más difíciles para la prevención del VIH, especialmente en las comunidades latinas: El estigma. Esta es una barrera especialmente peligrosa, ya que hace que las personas no tomen ninguna acción para protegerse, hacerse exámenes de despistaje, o recibir tratamiento. Este documento ofrece información sobre el estigma e incluye preguntas y reflexiones que ayudarán a guiar a los administradores hacia la elaboración de programas de prevención contra el VIH y otras ETS para un área. Los “Pasos Recomendados para Eliminar el Estigma en las Prácticas de Salud Pública” es una excelente guía para impulsar una campaña y ofrecer servicios.

3. We Are Family o Somos Familia

We Are Family o Somos Familia

Idioma: Inglés y español

El sitio Greater than AIDS ofrece varios documentales, tanto en inglés como español, que hablan de las relaciones de los latinos que viven con VIH. Estos videos, que son sencillos de compartir con clientes y colegas, demuestran lo importante que es el apoyo social para las personas con VIH. Una red de apoyo fortalecida hace más probable que las personas busquen y sigan los programas de tratamiento. Greater than AIDS también ofrece herramientas comunitarias para campañas en la misma localidad.

4. Kit de Herramientas Para Marketing Social Tú Sabes Más (PDF), The National Youth Advocacy Coalition
Kit de Herramientas Para Marketing Social Tú Sabes Más

Idioma: Inglés

Este juego de herramientas está dirigido especialmente a quienes busquen usar las redes sociales como estrategia de acción para motivar a los jóvenes a hacerse pruebas de despistaje de VIH. La intención es ayudar a planificar y llevar a cabo la campaña de marketing social Tú Sabes Más, que busca fomentar la búsqueda de consejos, atención, pruebas y servicios referidos entre jóvenes de color y minorías sexuales de edades entre 13 y 24. Tiene mensajes útiles y detallados que pueden ser usados en cualquier campaña.

5. Detengamos Juntos el VIH, CDC

Detengamos Juntos el VIH

Idioma: Español

Esta guía web ofrece estudios de casos con libretos detallados acerca de cómo lidiar con el estigma alrededor del VIH en latinos. Es parte de una campaña más grande dirigida al VIH, la cual también resulta de gran ayuda, pero esta sección es de ayuda inmediata para quienes deben abordar a sus clientes de cualquier forma.

6. Campaña para la Movilización Social (PDF), Ingeniería sin Fronteras Asociación para el Desarrollo

Campaña para la Movilización Social

Idioma: Español

Esta herramienta de movilización social está escrita como una guía para hacer acercamientos en distintas comunidades. Da instrucciones detalladas paso a paso para la creación y ejecución de campañas comunitarias y también incluye ejemplos de campañas para el VIH/SIDA. Con más de 200 páginas es un recurso de peso, pero resulta una herramienta sumamente útil para alcanzar comunidades de habla hispana.

7. Gente Latinx, The Body

Gente Latinx

Idioma: Inglés

The Body es un extraordinario recurso para la educación acerca del VIH/SIDA. Esta colección de historias, noticias y reportes acerca de las poblaciones latinas que enfrentan el VIH es inspiradora y útil. Por ejemplo, la historia del VIH en Orange County, California, ofrece una visión sobre la prevención y el cuidado primario enfocado en poblaciones LGBTQ. Otra historia, “Luchando contra el surgimiento de la epidemia de VIH entre hombres latinos y bisexuales en Phoenix”, está cargada de anécdotas personales.

The ultimate list of CHW Conferences

I’m often asked, “Do you know of any upcoming conferences for CHWs in my area?” The answer used to be different, but these days, community health workers and others in a similar role are well represented at conferences. Here’s a list, so you can get planning. Know of others that aren’t here? Let me know!

Unity Conference

“Unity 2019 is a national conference designed for and about community health workers, community health representatives, and promotores.”  I’ll be presenting Mental Illnesses Are Epidemic: Helping Clients CopeSupervisor Support Skills for CHWs with Depression, Anxiety, and Secondary Trauma; and Burnout Prevention and Recovery for Community Health Workers. Unity 2019 will be held at the Las Vegas Flamingo Hotel and Casino on April 14-17, 2019, in Las Vegas, Nevada.

Community Health Worker Conference

“A conference that will explore why a racial justice approach is integral to strengthening the CHW workforce.”Presented by the Massachusetts Department of Public Health and the Massachusetts Association of Community Health Workers.May 16, 2019, Four Points Sheraton, Norwood

Hawai‘i Community Health Worker Leadership Conference

“Join us and your fellow CHWs and allies from across the state for a day of learning, sharing and networking. Be a part of the discussion on creating a Hawai’i-based CHW association.”Friday, June 28, 2019, from 9:00 AM – 4:00 PM at the Ala Moana Hotel.

2019 Community Health Worker Conference: You are EPIC—Equitable, Passionate, Invested, and Collaborative

“The fifth annual Washington State Community Health Worker Conference is a two-day event that will engage, energize, and inspire CHWs and their allies to best support their communities.”April 11-12, 2019, Wenatchee Convention Center

Spectrum Health- Eleventh Annual Community Health Worker Conference

“Community Health Workers Leading Change at the Forefront of the Community: Being the Change You Want to See.  Conference Objectives; Discuss the effects of social injustice in our clients and communities, Creating educational opportunities to enhance the effectiveness of the Community Health Worker (CHW) in their roles in the community, Develop techniques to assist Community Health Workers in motivating their clients to make positive life changes.”Aug. 23, 2018 Grand Valley State University, Grand Rapids, Michigan

2019 MNCHWA Statewide Conference

“The Annual Minnesota Community Health Worker Alliance Statewide Conference brings together community health workers, supervisors, educators, providers, payers, policy makers and many others from across the state for a day of learning, exchange, networking and charting action on next-stage work.”May 2, 2019 | 8 a.m. – 5 p.m., Minnesota Landscape Arboretum, Chanhassen, MN

Oregon Community Health Workers Association Annual Conference – You  Are The Voice Of The Community – Use It!

“The annual conference is ORCHWA’s signature event, bringing together Community Health Workers (CHW), Peer Support Specialists (PSS), Personal Health Navigators (PHN), Peer Wellness Specialists (PWS), doulas, other Traditional Health Workers, and supervisory staff.  This event addresses relevant policy and sustainability issues including: training, certification, employment opportunities, and more.”August 16 & 17, 2019, Inn at the Commons, Medford, Oregon

Visión y Compromiso’s 17th Annual Conference “United We Rise for a Healthy Community!”

“The goal of the conference is to create a space where experiences and ideas can be exchanged among promotores and other participants that foster the learning of new skills, knowledge and advocacy for our communities. The annual conference for promotores and community health workers is organized by Visión y Compromiso in collaboration with a planning committee that is comprised of promotores and other leaders in the community and organizations.”Sept. 26-28, 2019, Sheraton Gateway Los Angeles

42ndAnnual Rural Health Conference

“NRHA’s Annual Rural Health Conference is the nation’s largest rural health conference, created for anyone with an interest in rural health care, including rural health practitioners, hospital administrators, clinic directors and lay health workers, social workers, state and federal health employees, academics, community members and more.”May 7-10, 2019  Atlanta, Ga.

13th Annual CHW Conference – Houston, TX

“Who Should Attend: Community Health Workers / Promotores de Salud; CHW Instructors; Prospective CHW Employers; Community-based organization representatives.  CEUs: Combination of DSHS-certified and non-certified CHW and CHW-I CEUs.”Friday, May 10, 2019 from 8:30 AM to 4:00 PM (CDT)Houston, TX

2019 Community Health Institute & EXPO

“The NACHC Com­mu­nity Health Institute (CHI) and EXPO is the largest annual gathering of health center clinicians, executives, consumer board members, along with State/Regional Primary Care Associations and Health Center Controlled Networks.”Hyatt Regency Chicago, Chicago, IL, August 18-20, 2019

Indiana CHW/CRS Annual Conference

“The Indiana CHW/CRS Annual Conference is an opportunity for Community Health Workers and Certified Recovery Specialists to connect and network with other helping professionals and learn knowledge and skills beneficial to the important work that they do.”March 15, 2019, Hilton Garden Inn Indianapolis Airport

2019 National Conference,One Voice

“The ACHI National Conference, held each year in March, convenes 700 population and community health professionals to learn from experts and exchange the latest tools, approaches and ideas from the field.”March 19-21, 2019, Chicago

4th Annual Kentucky Community Health Worker Conference – Share Your Voice – Share Your Story

“Advocating and promoting the profession of Community Health Workers (CHWs) in the Commonwealth of Kentucky.”September 19, 2019, Embassy Suites, Lexington, Kentucky

The Academy of Oncology Nurse & Patient Navigators (AONN+)

“AONN+ will continue to advance the navigation profession by expanding the scope of educational sessions, networking opportunities, and industry-sponsored sessions through this conference. In addition, the Midyear Conference will address the evolving challenges of program improvement, the role of personalized medicine, and implementing best practices in navigation, survivorship, and psychosocial care.”San Diego, California May 16-19, 2019.

Read more about what we presented at the Unity Conference in our Resources

Is it time to make a Behavioral Health Referral?

In my session at the Unity 2019 Conference “Mental Illnesses Are Epidemic: Helping Clients Cope,” which I co-presented with Dr. Jeanine Joy from Happiness 1st, one of the hot questions for CHWs was: when is it time to make a referral?

It’s a great question, especially now at the beginning of Mental Health Month.

Even though community health workers can’t diagnose or directly treat a mental illness, there’s still a lot they can do. Making a referral for a mental illness like depression is an important step. Depression is like any chronic disease, which can be managed or avoided with early intervention.

This infographic is a short list of warning signs that should tip off a CHW that someone they’re working with might need a referral. Save and share with your CHW team.

Does your team need training in behavioral health? Read about our Healthy Living learning track.

Community Health Worker Models from Different States

Here is a link to find out what each state has in place for every Community Health Worker. You’ll find helpful information about CHW financing, education, certification, State CHW Legislation, and Organizations & Workgroup. You will also find every state’s information about CHW specific and defined roles.

We hope you’ll find this useful.