Posts

Community Health Worker Core Competencies: Level up Your Community Initiative with CHWTraining

CHWs are the frontline health workers assisting those who need it most. With effective training, your team can help bring health to underserved communities.

Individuals in underserved populations often struggle to access the medical care needed to live a long, healthy life. Issues like cultural stigma, language barriers, and bureaucracy make health care difficult or impossible to access for many marginalized communities.

Especially in remote locations or those with little to no access to healthcare, such as impoverished towns and international borders, Community Health Workers provide much-needed relief to over-burdened healthcare systems, assist in the care, and offer personal support to patients and their families as community members deal with unique health challenges.

In the US, CHWs often work with immigrant communities, women at risk of (or experiencing) abuse, families at or below the poverty line, and aging adults who require attention but not necessarily 24/7 medical assistance.

Community Health Workers Make Health Care And Disease Prevention Accessible To Communities

While CHW regulations vary across states, most programs require basic career skills and core competencies to work as a Community Health Worker, promotor de salud, or health advocate with registered organizations.

Besides hands-on experience in the field, professional CHW training is advised and should cover core competencies like:

  • Advocating for patients’ needs
  • Helping patients and families get the care they need
  • Bridging the gap between patients and their caretakers
  • Cultural nuances such as navigating language barriers and cultural stigma
  • Raising awareness about health and disease prevention
  • Identifying the needs of patients and populations
  • Assessing needs and opportunities in underserved communities
  • Engaging with individuals and organizations alike
  • Planning and implementing community events

Does your team feel prepared to take on these responsibilities?

Update Your Team’s Core Skills Training With CHWTraining’s Core CHW Competencies Course

A successful CHW program starts by ensuring your staff has a solid foundation to provide the much-needed care to patients and their loved ones. And the basic legal requirements to meet your state’s certification criteria.

Related: Curious about your state requirements? Core Competencies To Start Your CHW Program

At CHWTraining, we’re excited to announce the launch of a limited enrollment program: CHW Core Competencies, now with a Certificate of Completion.

The newly updated CHW Core Competencies course will help you shape your career, agency, and community. It covers all the basics you’ll need to promote support community members no matter where you live.

Continue your career path by following with CHW Core Competencies II. Building an effective foundation will expand your capabilities to improve health outcomes and connect clients to care.

Don’t miss out. Register now and get access to:

  • CHW Core Competencies – Foundations Curriculum (40 hours online instruction)
  • Job Growth Toolkit
    • Goal-setting worksheet
    • CHW Requirements by State
    • Professional templates (including a cover letter and resume)
  • Core Competencies Toolkit
    • Scope of Practice Template
    • Bonus case studies
    • Resources

 

 

3 Steps To Advance a CHW Career

A community health worker (CHW) job is especially rewarding and it is a critical piece of a healthcare team.

It’s also a good option for a career. There are more jobs than ever in this field. The Bureau of Labor Statistics (BLS) says “overall employment of health educators and community health workers is projected to grow 13% from 2019 to 2029, much faster than the average for all occupations.”

→ Enroll Now: CHW Core Competencies Online Training [Certificate]

Many CHWs use their position as a career advancement opportunity that leads to other areas of healthcare. They use a solid foundation in core skills as a stepping stone to jobs up the career ladder. You can use your experience to move into leadership roles, administrators, and more.

You’ll create your own path for advancement based on the skills you start with and where you want to go. However, here’s a rough step-by-step guide that can show you what to think about and in what order as you think about moving up the CHW career ladder.

Step 1: Attend a CHW training program

The first step is to improve that baseline education with the most essential core skills training for a CHW career. Training programs usually cover core competencies, such as communication or outreach skills. They also cover some information about health-specific topics, such as heart disease, or cultural competency. Here are the 13 most common core competencies for most employers and programs.

Step 2: Get certified

CHWs are employed in every state of the US (except South Dakota, for which no data is available), according to the BLS. Each state has independent job requirements, which vary from college degrees that take multiple years to complete to on-the-job training. Some states require certification, and some employers require certificates of completion to show successful training.

Here are some requirements from a handful of different states.

 

Step 3: Earn some on-the-job experience

CHWs almost always need to do some on-the-job training. Some programs, especially some very good state-sponsored programs, include this apprenticeship period as part of the program. Some employers provide it as part of being hired.

Step 4: Specialize

As a CHW, you can specialize in almost any area of medicine, from autism spectrum disorder to Alzheimer’s to asthma. You can work in a variety of settings, such as communities, hospitals, nonprofit organizations, doctor’s offices or schools, and each of these are in their own way a specialization.

These specializations are helpful in any CHW job, but they can also lay the groundwork to these kinds of positions:

  • Certified diabetes educator
  • Diabetes educator
  • Health educator
  • Certified drug & alcohol counselor

Step 5: Boost your training

CHWs often, but not always, need a high school diploma to get a job. If you’ve already entered a CHW job without a high school diploma or equivalent, this stage is a good time to get one.

Many CHW positions also require you to have a Certified Health Education Specialist (CHES) credential or CPR/first aid certification. If you get these, they can open many more opportunities.

Step 6: Move up into a new position

If you’ve gone through all the previous steps, you’ve already gone a long way toward your career advancement. You might already have more options and better jobs.

You might also want to think about higher level education. Being a CHW is an excellent first step to being a…

  • medical assistant
  • nurse
  • dietitian

These jobs all require an advanced degree. So explore how training you have as a CHW can lead into an associate degree. How would that associate degree lead into a bachelor’s degree? What about a foreign language skill?

Keep working, and you’ll be able to use a CHW career as a way to keep moving up the career ladder.

Setting CHW Learning Goals

By Eliana Ifill

The career path that leads to being a community health worker (CHW) or promotor de salud is one full of growth opportunities, hands-on experience, and human interaction. As a CHW, you have the chance to improve your community members’ well-being every day and help them across the most challenging stumbling blocks in their lives.

But that’s not all there is to it.

Aspects like bureaucracy, unclear scopes of practice, and the complicated nature of health care–especially for marginalized communities–leave many CHWs feeling overloaded and like it’s hard too to set professional development and learning goals.

However, setting professional goals is the best way to build skills for the job you have and start to gain experience for advancing on a career path.

The first step in being a CHW is to complete core competencies training—this is often required from the state where you live. Then, build on to that solid base with specialized training that fits the needs of your community or what you want to do. Meet with your supervisor regularly, maybe every three months or twice a year, to discuss these options and get their support.

Continuous education and training will help you benefit your career and also help the people you work with. Read on for more ideas about setting your own learning goals.

5 Things To Keep in Mind When Setting Your CHW Learning Goals

  1. What areas in your community need the most support?
  2. What certificates or training does your state require for CHW programs?
  3. What are your professional goals?
  4. How are you going to measure your CHW learning goals?
  5. What support systems do you have in place?

 

1.     What areas in your community need the most support?

Community health workers and promotores de salud work closely with underserved communities, families with little to no access to basic health care. As a CHW, you have the opportunity to address the unique challenges your community is facing and help them overcome these barriers.

When setting your CHW learning goals, keep in mind:

  • medical conditions of clients
  • requirements of your employer
  • specific needs of those in your community.

This might include a chronic illness that’s a problem where you live, such as diabetes or heart disease. Or it might include more general skills such as advocacy, help navigating health insurance, transportation, or language services.

2.     What certificates or training does your state require for CHW programs?

While not all states have legislation in place for CHW programs, it’s important to check with your local authorities whether you need official certifications, hands-on experience (many programs require a number of supervised hours in the field), or any other requirement as you start your CHW career.

Not sure where to start? Find out what the CHW certification requirements in your state.

3.     What are your professional goals?

Whether you’re looking at a long-term career as a CHW or see this as a steppingstone, your professional goals should shape your choices from early on.

If you’re considering a career in public health, medicine, or social services, it’s smart to explore your local opportunities and connect with other professionals in positions similar to what you’re after. Look at some of the most important job skills to build a CHW career path.

4.     How are you going to measure your CHW learning goals?

Once you’ve more or less defined your aspirations as a CHW, it’s time to clearly outline your goals and create an action plan.

For goal setting, you can use a system like SMART goals, which stands for Specific, Measurable, Achievable, Relevant and Time-based (or time-bound).

An example of a SMART CHW learning goal is:

Contact my local authority to request the certification requirements before registration for the Core Competencies course closes for this quarter.

5.     What support systems do you have in place?

While working on the field can be extremely rewarding, you’ll likely face many challenges as a CHW, both in witnessing struggle firsthand and navigating bureaucracy and injustice day in and day out.

Developing healthy habits and a strong support system, along with clear boundaries, is key to protect your own well-being and those closest to you. Take this quiz to see if you might be burned out.

Roles and Responsibilities of a CHW Career [Free Event]

What does it take to have a team of community health workers (CHWs) working for your agency? Well, the answer to that question starts with understanding their roles and responsibilities.

Sign Up Now: What Is a CHW? [Free Webinar]

Some organizations already have a good sense of exactly a CHW does and how their jobs mesh with other staff. For others, it’s all new for supervisors, newly hired CHWs, and other members of a multidisciplinary healthcare team.

That’s why roles and responsibilities is one of the most essential core skills a CHW can learn. While what it takes to be a CHW varies from agency to agency and state to state, a baseline understanding of exactly what a CHW is common among everyone. Be sure to attend our free virtual core competency training event What Is a CHW?

Some states have certification programs, and some employees require stringent on-the-job training. Though ideas of what a CHW is might not be the same, there some standards that employers and organizations have in common.

CHW Core Competencies

1.      Roles and Responsibilities

Understanding what CHWs are supposed to do with training in roles and responsibilities and what their responsibilities are through a well-defined scope of practice is the first step in a solid CHW education. This helps the whole healthcare team work more smoothly and gives CHWs the best chance to enhance access to healthcare.

2.      Advocacy Skills/Capacity-Building Skills

CHWs should know how to empower clients and motivate them to manage their own health. Part of this is teaching others how to advocate for themselves and demonstrate ways to help people reach their goals. Supporting behavior change relies on identifying and overcoming barriers, understanding community cultures, and finding ways to reach members.

3.      Care Coordination or Service Coordination and System Navigation

Care or service coordination involves navigating systems and collaborating with partners to connect clients to resources. This practice helps service providers work together and also works to tell systems about the needs of the people who use them. It also includes helping to develop and implement care plans.

4.      Communication Skills

Listening skills, language skills, building rapport, are cornerstone skills for anyone working with clients, especially CHWs. Communication extends beyond spoken and written words to knowing how to use and interpret nonverbal communication. A strong base in communication means CHWs can resolve and avoid conflict with clients and also at work, and understand how to work working within culturally diverse communities.

5.      Cultural Humility/Cultural Responsiveness

CHWs serve as a bridge between different cultures. This means that they often translate—sometimes literally–healthy behaviors into culturally appropriate equivalents. They must understand and work to reduce health disparities and use cultural sensitivities for all diverse groups. Cultural inclusiveness lets CHWs behave respectfully and identify bias so it’s less of an influence in care.

6.      Education and Facilitation Skills

Using various ways to deliver health information clearly means that clients and patients are healthier and have better outcomes. Core education skills include knowing how to explain terms in plain language and promote healthy behavior change. They also find and use resources to develop self-efficacy skills.

7.      Evaluation and Research

Research skills help CHWs identify issues in their communities and what causes them. They might do this via evaluation projects, and then collecting data on them. By sharing results to stakeholders and community leaders, they can make critical changes in services happen.

8.      Experience and Knowledge Base

Being a CHW means understanding the landscape. They must fully understand the community, including social determinants of health and local and national health issues. With this information, they can find ways to improve the health of their clients and promote self-care. Basic public-health principles helps CHWs understand how US social-service systems work.

9.      Individual and Community Assessment and Direct Services

Identify the needs of a community is a must for any CHW. An assessment includes identifying the strengths and available resources of their communities. They also sort out what is necessary to help meet those needs and why clients should care. This also extends to individuals, who need to overcome barriers in order to receive social and health support.

10.  Interpersonal and Relationship-Building Skills

The field of behavior change is largely about relationship-building. Whether CHWs are building relationships with their clients, their workplace peers, or management, their career largely depends on their ability to build strong bonds with each group of people.

This can be an effective strategy to establish trust with people and in communities. Relationship pros are open-minded and know how to use Motivational Interviewing techniques to support clients.

11.  Outreach Skills, Methods and Strategies

CHWs are like marketers for the services available to their clients. So knowing how to develop and implement outreach plans is important. This includes finding the best ways to reach their community members–often via phone, email, or social media—to share information about programs and resources. This also builds on ways to create and maintain relationships with community members and partners.

12.  Professional Skills and Conduct

Having base professional skills and how to conduct in the job is a key to success. CHWs need to understand the context of and how to handle legal and ethical challenges. This includes respecting confidentiality and privacy rights, and responding appropriately in complex situations. This varies by agency, so they should know how to understand and follow agency rules.

Looking for ways to develop and refine these skills and competencies for members of your CHW team? Join CHWTraining for a deep dive into the first and most common core competency—What Is a CHW? in our free virtual training session on September 22 at 10 a.m. Pacific/1 p.m. Eastern.

Community outreach in Liberia by UNMEER

Community Engagement the Right Way with Outreach Skills

Four essential outreach skills for putting a community engagement plan into action.

After months—maybe years—of planning, research, building, and even growing a few extra gray hairs, your program is ready for your community. You’re certain that you’ve trained your community health team to keep people out of emergency rooms, lower their high blood pressure, control their diabetes, keep them safe from skin cancer. You’ve met all your grant objectives, you’re confident what you’ve created is destined to help, and your community is…silent.

What did you miss?

It could be outreach.

Even the best programs can fail if no one knows about them. Keeping communities in better health begins with an outreach effort. All community health worker (CHW), care coordination or other health promotion teams should understand what outreach is and why it helps, so it pays to train them with the right skills to spread word about your programs and services.  Outreach is a critical element of any core competencies training plan. Don’t forget to download our free guide to state requirements for CHW certifications.

What Is Community Outreach?

Community outreach and engagement means talking to local groups, using local media and social media to discuss healthy habits, or appearing at community events to do demonstrations and build linkages. Outreach is essential for connecting people to healthcare and services. It helps to delivers evidence-based information and minimizes communication gaps among providers and the public.

And you need to do it many ways, and you need to do it over and over again. Research shows that people won’t act on something until they’ve heard or seen it seven times, on average. The rule of seven is an old marketing rule that happens to still be true.

Successful outreach is definitely and art, but also a science. Skills can be learned, and many of them most CHWs already have through collaborating with other health care practitioners and working with clients.

Safe Community Outreach During COVID-19

Community outreach programs can range in size and scale, but in 2019, they usually involved sending representatives to places like health fairs, farmers markets, and other local events to get personal with community members. “Personal” could range from shaking hands to taking blood pressure readings.

Here in 2020 amid the global coronavirus disease (COVID-19), those practices are unthinkable—if they’re even possible at all. Many events are virtual or canceled, and your staff needs to follow social distancing guidelines to keep everyone healthy and limit the spread of the disease.

The irony is now is exactly the time your agency might need to do more outreach. People need to know about wearing face coverings, staying home, staying apart, and getting flu shots. Check out our COVID resources for CHWs.

Your agency will likely have to decide which outreach campaigns take a back seat for now, and which you will have to continue carefully. Some ways to do outreach without spreading the disease could be:

  • Care coordination or service coordination with telehealth
  • Making phone calls to community members for check-ins and reminders of important appointments

Increase training for CHWs in simple and effective practices they can do during a brief home visit, such has first aid or brief screenings, such as for COVID-19 symptoms.  Online training platforms are a good solution for keeping your team up-to-date on outreach skills without gathering together in a room. Try a learning subscription from CHWTraining for year-round training or offer sessions on web meeting platforms like Zoom.

No matter if your outreach program is happening during the pandemic or later, here are four essential outreach skills to share with your team that they can start using right away.

  1. Build organizational skills.
  2. Tell a story—and feel free to make it personal.
  3. Make sure the right people hear it.
  4. Repeat and repeat again.

 

1) Build organizational skills.

Taking on an outreach project requires organization. If you’re a program manager, you’ll have to make sure your team members can control their own chaos and work well with others. It also means proficiency in capturing information, conducting research. A good base in organizational skills will form the foundation of successful outreach projects.

2) Tell a story—and feel free to make it personal.

Our culture is built on connecting with others in society, and the best way to do that is to listen and relate to others’ stories. Keeping hypertension under control might boil down to blood pressure readings, but it’s so much more engaging to know how and why it matters in real life. If you need help phrasing a story, the Acrobatant blog has a great article Three Ways to Tell Your Story in Healthcare Marketing.

ReThink Health also has a Public Narrative Toolkit for outreach skills that includes short videos, worksheets, meeting agendas, and coaching tips for telling stories.

When doing any kind of outreach, ask your team to think about their own experience or those of others and how it relates, because this is what sparks excitement and engagement.

3) Make sure the right people hear it.

Part of being organized is identifying your target audience, or the people who you need to communicate your message with. Even the most compelling story and useful program or service will fall flat if you skip this step. Spend time carefully identifying who you need to reach with your outreach project.

For example, you might target mothers with small children with a sunscreen use outreach project. What places do they visit around town? Do they use social media? Do health fairs work for your clients? Can you partner with schools or businesses? Learn your audience and support system so you can connect meaningfully.

4) Repeat, and repeat again.

Once is never enough. After you’ve done the research, drafted the your story, and found a target audience, deploy the outreach plan. And then do it again. People need to be reminded, because they forget, get distracted, the information isn’t relevant—whatever the reason is, hearing a message multiple times makes it click.

Outreach skills are only one part of the most important skills to build a CHW training program that will guarantee the success of your program. Have a look at some of our skill-building training courses to think about how they fit into your initiative.

Originally published Sep 26, 2019, updated Aug 28, 2020.

3 Powerful Communication Skills That Build Rapport

Building strong communication skills is one of the core skills of a career as a health promoter, such as a community health worker (CHW) or promotora. Learn about these powerful communication skills and how to improve them and add them into your CHW program.

One of the most important skills that health promoters, such CHWs, need to have is the ability to form a healthy rapport with clients and patients.

[Learn the Most Important CHW Core Competencies – Read Now]

Rapport is the strong connection that helps relationships to build and strengthen. But it doesn’t come automatically, at least not all the time. Some people simply click and don’t have to work at developing it. The good news is that establishing rapport is a skill that any CHW can build and use with any client.

Why Does Rapport Matter?

The benefits of this communication skill to a CHW program are significant. Building rapport requires a minor time investment but pays off majorly with patient compliance, understanding the disease process, and even the eventual health outcomes.

There are three skills that you should follow in order to establish a good rapport with clients and patients:

1.    Listen

A large part of successfully supporting clients and patients is giving information and effectively getting your point across. But listening to what your clients have to say is equally important.

Melissa Daimler of Twitter wrote an article for the Harvard Business Review that explains different levels of listening:

Level 1: internal listening – is when you focus on your own thoughts, worries, and priorities, while you look like you’re focusing on the other person.

Level 2: focused listening – this next level means you’re focusing on the other person, but you’re not really connecting all the way.

Level 3: 360 listening – here’s the goal. This is when you’re listening to what someone is saying and how, plus interpreting what they’re not saying with words.

Building listening skills is tough. But you here are some ways to improve:

  1. Make eye contact.
  2. Give the client enough time to talk—don’t cut them off mid-sentence.
  3. Show respect by never making clients feel rushed when they are with you.
  4. Maintain professionalism while being approachable at the same time.
  5. Ask open-ended questions designed to gather information.

 

2.    Understand

CHWs find solutions to clients’ health problems by understanding their situation. You may not agree with all your clients or even like all of them, but making a genuine effort to understand where they are coming from is a large part of building trust and loyalty.

Cultural sensitivity is important because some issues, such as family planning, are still taboo and need to be approached with a certain restraint to avoid causing uneasiness.

The goal here is not to turn your clients into friends but to know them more than just what is on the case history sheet.

Ways to improve understanding skills:

  1. Repeat what your client says back to them. And ask them to repeat back any instructions you give to them.
  2. Practice empathy by putting yourself in the shoes of your clients. And cultivate a shame-free environment for sharing.
  3. Know your community through a community assessment. This will help you know what kinds of challenges your clients face before even talking with an individual. This should be part of community engagement and outreach training.
  4. Do what you can to boost your clients’ health literacy skills. This will help them read, understand, and act upon information you share.
  5. Encourage clients to share their views with you and ask them what they think to gauge at what level of understanding they have.

3.    Be Clear

One of the common mistakes that all healthcare providers make is assuming their clients know more than they do. Use your listening and understanding skills to tailor the information being shared. It is important that the client and healthcare provider be on the same plane of communication so they can work towards the same goals.

  1. Use the right language. This might be avoiding medical jargon or using multilingual resources.
  2. Include visual aids. They will help bring your words to life and encourage the clients to be more participative in the process.
  3. Say the same thing in different ways. Repeating yourself is OK, especially in slightly different ways that makes it easier for someone to get what they might have missed the first time.
  4. Slow down. It might take longer, but good communication means you have to speak slowly. Plus, it will save on clarifying phone calls later.
  5. Explain why. Sometimes people don’t make lifestyle changes because they don’t know why. Explain the reason for doing something to really drive the point home.

Getting clients to trust a CHW and other healthcare providers is as important as any treatment they receive. Every client walks in with similar expectations of wanting to be heard, demanding your complete attention and to be kept in the loop as to the decisions being taken. A couple of minutes of undivided attention on every visit is all that is required to achieve all of this.

Photo by Christina Morillo from Pexels

How I Started a Community Health Initiative and How It Can Make Your Clients Healthier

Finding fitness, friendship, and lifestyle change on the road to community health

By Eliana Ifill

One of the hardest parts of doing physical activity is finding the confidence and motivation to start. It’s intimidating to make a big life change, and it can be easier to push it to the side.

People like community health workers (CHWs) and promotoras know how limiting this is. They see how older people and those who stay home live in isolation unless they take an intentional approach to improving their social lives. Inactivity can lead to all sorts of health problems, according to the American Heart Association, including heart disease, high blood pressure, obesity, stroke, type 2 diabetes, depression, cancers—and more. Active living is a topic we cover in many of the elearning courses at CHWTraining.

Public spaces also take a hit when individuals stay home: parks and streets are empty, and smaller roads can be neglected by local authorities. This makes it even harder for community members to step outside and take charge of their health.

[Related Community Engagement the Right Way with Outreach Skills]

In my case, I live near an industrial area. It was bustling with activity during business hours. But come 5 p.m. the roads were empty, the lights didn’t work, and the police had long left the streets.

Collaborating for an Active Community

I had come home to Venezuela after living in the U.S. for a while and didn’t have a steady job or other activities where I could meet people. This, combined with some personal challenges, made me start thinking about forming a fitness group of some sort. After all, I’ve been involved in one sport or another since college. Integrating physical activity as part of my daily life has always been important to me. And the lack of activity mixed with all the life changes and all the time spent at home was really taking a toll on my mental health.

I ran into (pun intended) another neighbor with a similar idea: She and her husband had made drastic lifestyle changes, and along with a friend they decided to try and promote sports in our small community.

I found them on Twitter and we decided to try forming a community running group design a short route around our neighborhood. We started very small–just the four of us–and soon, a lot of neighbors started joining us to run three times a week.


Eliana’s running group after a run.

How success spread across the community

We found that the safety and comfort provided by group activities helps keep people accountable while they build a habit for themselves, especially in older communities. Running with others is a powerful motivator.

Group activity like ours helps neighbors connect over shared interests; bond in new, meaningful ways; and regain confidence, purpose, and happiness in their lives.

My running group reached close to 80 people running together on Tuesdays, Thursdays, and Sundays.

The demographics were wildly varied: there were a few of us in our early 20s, some in their mid-40s, and quite a few in their 60s and 70s. The younger ones often led the pack, going back and forth on our routes ensuring everyone was OK and no one was left behind.

And we had some experts: A trainer who led our warmups and HIIT classes on the weekends; a hiker who led our expeditions through the nearby mountains, and some yoga instructors. There was one man, Manuel, who worked in security for our community association and coordinated the team’s safety throughout the route, reminding everyone to bring reflective clothing, carrying radios and flashlights, and always counting heads before we left and after coming back.

We gathered local support and had police escorts on our routes, made T-shirts for the group, showed up in some radio interviews, and worked locally with churches and other initiatives.


Eliana’s running group in the orange T-shirts they had made.

Of course, the physical benefits were great. It was especially exciting to see those over 50 finishing their first races, shaving off minutes between 10ks, trying out yoga and hiking for the first time.

Many of the participants remain active to date (the group started in 2015 and Venezuela’s crisis made many of the original members move to other countries). Many of us remain close friends. We celebrated birthdays, went to theaters, had holiday parties, and supported each other through races and beyond.

More than simply exercising, we’d built a community based on friendship and common goals.

Skills to Motivate Lifestyle Change

CHWs and promotoras who work in neighborhoods that don’t lend themselves to physical activity can follow my lead and still make a difference. Training programs can provide the key skills they need to make meaningful change, especially among clients with chronic illnesses or high utilizers of emergency rooms.

[Related Build Skills in These 3 Areas To Stop Diabetes Killing People]

It helps to understand how healthy eating and active living (HEAL) programs fit into health conditions like HIV/AIDS, diabetes, heart disease, and others. But to build a program that can lead to community change, here are some of the most important skill-building courses any agency should provide to their staff:

Promoting Healthy Lifestyles

Practicing healthy behaviors has a huge effect on a person’s life. Knowing the concepts behind maintaining a well-balanced and healthy lifestyle is the place to begin to work with clients to make positive changes and mange their life. The knowledge of what a healthy lifestyle is, including nutrition, fitness, preventative healthcare, and behavioral health, helps learners instruct clients on how to make a change for the better.

Community Outreach and Engagement

Outreach is the most essential part of building and strengthening communities so the people who live in them can take advantage of everything available. By learning the basic concepts and skills in community outreach, as well as strategies such as community needs assessments, learners can promote and even create better health services.

Advocacy Skills

Advocacy Skills demonstrates ways to use advocacy to connect people to the most important resources in organizations, but also externally. They also learn how to involve the community at large in clients’ issues, educate community members, use media and social media, and organize change.

Motivational Interviewing: Peer Support for Behavior Change

Before anyone changes their health, they must want to. Training in Motivational Interviewing helps people find the lasting motivation to improve their health internally. These skills are especially useful for promoting healthy lifestyle changes, managing chronic diseases, and setting goals.

Behavioral Health Care

Physical activity has a close relationship with mental health. Understanding this relationship, as well as what the most common behavioral health conditions are, can help clients find resources and build external structures that help them improve.

Eliana Ifill is a content manager at CHWTraining.

7 Outreach Resources for National Latinx AIDS Awareness Day.

[Lee este artículo en español aquí.]

HIV used to be a death sentence—and for many, it still is. The Centers for Disease Control and Prevention (CDC) reports that race and ethnicity have an effect on prevention and management of HIV/AIDS. Over the years, outreach campaigns have been essential to reducing such barriers as stigma and supporting the men and women who are at risk of HIV/AIDS or who are living with it.

The National Latino AIDS Awareness Day (NLAAD) on October 15 is a way to raise awareness of HIV in Latinx communities, including testing, prevention, and education. Stigma is a difficult barrier, which is part of what’s fueling NLAAD.

CHWTraining has educated people across the country and distributed resources to help health workers run successful awareness and outreach campaigns since developing HIV/AIDS: Supporting Community Members. Here are 7 free outreach tools and resources (in English and Spanish) that will help you and your team support National Latino AIDS Awareness Day on October 15 and all year around.

[This month, you can add HIV/AIDS: Supporting Community Members in English or Spanish to any learning subscription at no extra cost. Contact CHWTraining to get started.]

1. Expanding Your Reach To End the HIV Epidemic: Community Engagement Toolkit (PDF), Minority AIDS Council

Language: English

This in-depth toolkit is a step-by-step process for building and launching a community engagement program for reducing HIV in communities. This toolkit is for program coordinators or administrators rather than CHWs working alone, but it’s still a great educational tool loaded with ideas and examples. Anyone can review “Principles for Community Engagement” or templates for surveys and assessments. Many examples of projects targeting Latino communities.

2. Blueprint For Improving Hiv/Std Prevention And Care Outcomes For Black And Latino Gay Men, NASTAD (National Alliance of State and Territorial AIDS Directors)

Language: English

This downloadable toolkit zeroes in on one of the toughest areas of HIV prevention there is, especially in the Latino community: stigma. Stigma is an especially dangerous barrier because it stops people from taking action to protect themselves, get tested or get treated. The document helpfully talks about stigma and includes reflective questions that help guide administrators through setting up an HIV and STD outreach program to target the area. The “Recommended Steps for Removing Stigma from Public Health Practice” is a helpful guide to drive a campaign and offer services.

3. We Are Family or Somos Familia, Greater Than AIDS

Language: English and Spanish

Greater Than AIDS offers several documentaries in both English and Spanish that address relationships for Latinos living with HIV. Share these videos with clients and partners to show how important social support is for people with HIV. Strong support networks make it more likely that people will seek care and stick to treatment programs. Greater Than also offers community toolkits for on-the-ground outreach.

4. You Know Different Social Marketing Campaign Toolkit (PDF), The National Youth Advocacy Coalition

Language: English

This toolkit is made especially for anyone looking to use social marketing as an outreach strategy to encourage youth HIV testing. It is intended to help organizations plan and carry out the You Know Different social marketing campaign. That aims to boost counseling, testing, and referral services among and sexual minority youth of color aged 13–24. It’s incredibly detailed and useful with key messages that are useful in any campaign.

5. Detengamos Juntos el VIH, CDC

Language: Spanish

This web-based guide provides case studies with sample scripts to deal with the stigma around HIV and Latinos. It’s part of a larger campaign to address HIV. This short section is immediately useful for anyone who engages with clients in various situations.

6. Campanas para la movilizacion social (PDF), Ingeniería sin Fronteras Asociación para el Desarrollo

Language: Spanish

This Spanish social mobilization tool is made as a how-to guide for outreach in various sectors. It carefully plots out each step to creating and executing any outreach campaign, including several examples for HIV/AIDS campaigns. At 200 pages, it’s a weighty resource, but it’s a useful tool for engaging Spanish-speaking audiences.

7. Latinx People, The Body

Language: English

The Body is an outstanding resource for HIV/AIDS education. This collection of stories, news and reports on Latino populations dealing with HIV is inspirational and useful. For example, a story on HIV in Orange County, California, provides a snapshot about the LGBTQ-focused preventive and primary care organization and how they’re fighting diseases such as HIV/AIDS. Another story “Fighting a Rising HIV Epidemic Among Latino Gay and Bisexual Men in Phoenix” is loaded with personal stories.

7 Recursos de Proyección Comunitaria para el Día de Concientización Latinx sobre el SIDA

[Read this post in English.]

El contagio por VIH solía ser una sentencia de muerte, y para muchos aún lo es. El Centro para el Control y prevención de Enfermedades Infecciosas (CDC) reporta que la raza y etnicidad tienen repercusiones sobre la prevención y manejo del VIH/SIDA.

El Día Nacional Latino para la Concientización del Sida (NLAAD), celebrado cada 15 de octubre, es una manera de despertar conciencia sobre el VIH en comunidades latinxs, incluyendo información sobre pruebas, prevención y educación al respecto.

Desde el desarrollo de Sida/VIH: Apoyando a los Miembros de la Comunidad, Talance ha educado a personas de todo el país y distribuido recursos para ayudar a que los trabajadores de salud comunitarios puedan llevar a cabo campañas de información y concientización exitosas. Contáctanos para saber más de nuestros servicios.

Para apoyar el Día Nacional Latino para la Concientización del Sida, aquí les mostramos 7 recursos (En inglés y en español) que le ayudarán a usted y su equipo a manejar la enfermedad en su comunidad.

1. Expandiendo tu alcance para terminar la epidemia de VIH: Kit de Herramientas para Involucrar a la Comunidad (PDF), Minority AIDS Council

Expandiendo tu alcance para terminar la epidemia de VIH: Kit de Herramientas para Involucrar a la Comunidad

Idioma: Inglés

Este completo juego de herramientas constituye un proceso paso a paso para elaborar y llevar a cabo un programa de integración comunitaria para reducir el VIH en una población. Está dirigido a coordinadores y administradores de los programas más que para los trabajadores comunitarios en sí, pero es una excelente herramienta educacional llena de ideas y ejemplos. Todos pueden aprender de “Principios para la Integración de la Comunidad” o los modelos para encuestas y listas de cotejo. También incluye muchos proyectos de ejemplo que tienen como objetivo comunidades latinas.

2. Plan de Acción para mejorar los resultados de la Prevención y Cuidado del VIH/ETS para Hombres Gay Latinos y Afroamericanos NASTAD (National Alliance of State and Territorial AIDS Directors)

Plan de Acción para mejorar los resultados de la Prevención y Cuidado del VIH/ETS para Hombres Gay Latinos y Afroamericanos

Idioma: Inglés

Este kit descargable se enfoca en uno de los puntos más difíciles para la prevención del VIH, especialmente en las comunidades latinas: El estigma. Esta es una barrera especialmente peligrosa, ya que hace que las personas no tomen ninguna acción para protegerse, hacerse exámenes de despistaje, o recibir tratamiento. Este documento ofrece información sobre el estigma e incluye preguntas y reflexiones que ayudarán a guiar a los administradores hacia la elaboración de programas de prevención contra el VIH y otras ETS para un área. Los “Pasos Recomendados para Eliminar el Estigma en las Prácticas de Salud Pública” es una excelente guía para impulsar una campaña y ofrecer servicios.

3. We Are Family o Somos Familia

We Are Family o Somos Familia

Idioma: Inglés y español

El sitio Greater than AIDS ofrece varios documentales, tanto en inglés como español, que hablan de las relaciones de los latinos que viven con VIH. Estos videos, que son sencillos de compartir con clientes y colegas, demuestran lo importante que es el apoyo social para las personas con VIH. Una red de apoyo fortalecida hace más probable que las personas busquen y sigan los programas de tratamiento. Greater than AIDS también ofrece herramientas comunitarias para campañas en la misma localidad.

4. Kit de Herramientas Para Marketing Social Tú Sabes Más (PDF), The National Youth Advocacy Coalition
Kit de Herramientas Para Marketing Social Tú Sabes Más

Idioma: Inglés

Este juego de herramientas está dirigido especialmente a quienes busquen usar las redes sociales como estrategia de acción para motivar a los jóvenes a hacerse pruebas de despistaje de VIH. La intención es ayudar a planificar y llevar a cabo la campaña de marketing social Tú Sabes Más, que busca fomentar la búsqueda de consejos, atención, pruebas y servicios referidos entre jóvenes de color y minorías sexuales de edades entre 13 y 24. Tiene mensajes útiles y detallados que pueden ser usados en cualquier campaña.

5. Detengamos Juntos el VIH, CDC

Detengamos Juntos el VIH

Idioma: Español

Esta guía web ofrece estudios de casos con libretos detallados acerca de cómo lidiar con el estigma alrededor del VIH en latinos. Es parte de una campaña más grande dirigida al VIH, la cual también resulta de gran ayuda, pero esta sección es de ayuda inmediata para quienes deben abordar a sus clientes de cualquier forma.

6. Campaña para la Movilización Social (PDF), Ingeniería sin Fronteras Asociación para el Desarrollo

Campaña para la Movilización Social

Idioma: Español

Esta herramienta de movilización social está escrita como una guía para hacer acercamientos en distintas comunidades. Da instrucciones detalladas paso a paso para la creación y ejecución de campañas comunitarias y también incluye ejemplos de campañas para el VIH/SIDA. Con más de 200 páginas es un recurso de peso, pero resulta una herramienta sumamente útil para alcanzar comunidades de habla hispana.

7. Gente Latinx, The Body

Gente Latinx

Idioma: Inglés

The Body es un extraordinario recurso para la educación acerca del VIH/SIDA. Esta colección de historias, noticias y reportes acerca de las poblaciones latinas que enfrentan el VIH es inspiradora y útil. Por ejemplo, la historia del VIH en Orange County, California, ofrece una visión sobre la prevención y el cuidado primario enfocado en poblaciones LGBTQ. Otra historia, “Luchando contra el surgimiento de la epidemia de VIH entre hombres latinos y bisexuales en Phoenix”, está cargada de anécdotas personales.